会议服务应用 DoubleDutch获4500万美元 E 轮融资会议服务应用 DoubleDutch 12日宣布美元 4500 万元E轮融资。本轮融资由 KKR 领投，柏尚投资（Bessemer Venture Partners）、Index Ventures以及 毅創投資（Enspire Capital）等跟投。
DoubleDutch 首席执行官劳伦斯 · 科伯恩说:"我们很高兴与 KKR 合作应对下一阶段增长目标。"世界上每年花在会议会议和展会上的费用高达$ 5650 亿，这一营销花费数额巨大，市场混杂，我们相信，DoubleDutch 可以提供更好的帮助。
公司和展会机构可以利用 DoubleDutch 在移动端发布会议日程，管理参会者的签到并和他们产生更多互动。在会后也会为企业提供相应的报告和反馈，在反馈的基础上公司可以挖掘更多潜在顾客，带来更多交易。
DoubleDutch 服务的客户超过 1000 多个，现有员工260多人，分别在 旧金山、 阿姆斯特丹、 伦敦、 香港 ，波特兰等世界各地。
DoubleDutch 提供了一个 SaaS 样定价的模型，客户可以通过手机应用程序获取事件详细分析，使他们能够运行，管理和评价所有的活动。
KKR 的 Ted Oberwager 说:"当越来越多的公司寻找可靠的数据来衡量他们的营销计划的成功与否，DoubleDutch 这一完美的平台将为你更好的提供战略和决定"。"我们期待与团队合作，实现业务增长"。
DoubleDutch Closes $45 Million in Funding
Mobile event technology and event performance company DoubleDutch today announced a $45 million round of growth financing led by KKR, with participation from existing investors Bessemer Venture Partners, Index Ventures, and others. The company cites global expansion, sales and marketing, and targeted acquisitions as the primary use of proceeds.
“The future of event tech is marketing driven innovation, not logistics, and I think our customers appreciate this.”
“We are thrilled to team up with KKR to tackle this next stage of growth,” said DoubleDutch CEO Lawrence Coburn. “The $565 billion spent annually on events and conferences - the biggest marketing spend in the world - is running blind. We believe that DoubleDutch can help.”
DoubleDutch serves corporate events, associations, and trade shows, providing a best-in-class mobile application for attendees on the front end, and near real-time event performance analytics for event organizers on the back end, complete with sentiment analysis and engagement benchmarks.
“It’s an exciting time to be in software,” said DoubleDutch CTO Nicholas Clark. “For the first time, we have the ability to instrument the physical world like we would a website, a phenomenon that has the potential to completely reinvent how events and conferences are run, managed, and measured. Marketers no longer need to run blind when it comes to events.”
DoubleDutch has more than 1,000 customers and now employs more than 260 people around the world in San Francisco, Amsterdam, London, Hong Kong, and Portland.
“We are growing well north of 100 percent year over year, and see no signs of things slowing down,” said Pankaj Prasad, DoubleDutch’s Co-Founder and Global Head of Sales. “Our product is being adopted all over the world by events of all sizes, and in any industry, in order to measure their success.”
To date, the company has sold primarily to event organizers and planners, but has plans to help deliver more ROI to the event industry’s sponsors and exhibitors, in the process, unlocking new revenue streams for organizers.
Events sit at the intersection of three key stakeholders: attendees, exhibitors, and organizers, and have all the elements of a classic, multi-sided market. The software opportunity for the category is broader than just digitizing the event program. By leveraging its command of the data coming from the show floor, DoubleDutch provides an opportunity for attendees to enjoy a personalized and curated experience, organizers to benchmark and optimize event performance, and exhibitors to ensure they do not leave leads on the table.
DoubleDutch offers a SaaS-like pricing model in which customers gain year-round access to mobile apps and event analytics, giving them the ability to run, manage, and evaluate all of the events within their portfolio.
“DoubleDutch is designing for the next stage of social as well as data to drive smarter decision making for marketers,” said Annie Tsai, Chief Customer Officer at DoubleDutch. “The future of event tech is marketing driven innovation, not logistics, and I think our customers appreciate this.”
“As more and more companies look for reliable data to measure the success of their marketing programs, DoubleDutch provides the perfect platform to inform their strategy and decisions,” said Ted Oberwager of KKR. “We look forward to working with the team to help grow the business.”
For KKR, the investment is part of the firm’s growth equity strategy, which is focused on market-leading, high-growth companies for which KKR can be a unique partner in helping reach scale and the next level of growth. KKR is funding the investment from the balance sheet of KKR & Co. LP (NYSE:KKR).
来源：businesswire
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